Let’s Go Way Back

Our story begins in 1919. That’s when the world was introduced to what you now know as the Hostess® CupCake. It’s perhaps the first and most significant moment in the history of snack cakes. Just ask your great grandpappy. He was there.

Six years later, Continental Baking wanted to add a line of cakes to sell alongside a hot little item they were making called Wonder® bread. This new line of sweet treats became known as Hostess. And a brand was born.

Continental hit the sponge cake gold mine in 1930 when Jimmy Dewar invented Twinkies®. At two for a nickel, popularity skyrocketed and it soon became Hostess’ best-selling snack cake. Twinkies have since become an American icon. Half a billion are made each year. That’s a lot of creme filling!

In the summer of 1995, Interstate Bakeries Corporation acquired Continental Baking Company. This made Interstate the largest wholesale baker of fresh delivered bread and cake in the United States. In 2009, Interstate changed its name to Hostess Brands, Inc., to better reflect our beloved brands.

Fast forward to present day, and we’re continuing to turn everyday moments into small celebrations with a variety of new and classic treats like Ding Dongs®, Ho Hos® and Donettes®, just to name a few. You can visit our products page to learn more about our delectable line of snack cake deliciousness. But please don’t ask us to pick a favorite.

Bakery manager, Jimmy Dewer invented the Twinkies in 1930. The name itself came from a “Twinkle Toe Shoes” billboard he saw on the way to show off his idea.

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Hostess Media Contact

If you’re a member of the media and would like to speak with a Hostess representative, please contact:

Hannah Arnold

Hostess Brands Media Contact

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